The new AR app will transform the in- store customer experience
Gold Coast based shed franchise, THE Shed Company has launched an industry pioneering Augmented Reality (AR) App, which allows customers to experience their shed in 3D prior to purchase as part of their in-store experience.
THE Shed Company provide premium customised steel structures to suit any project, from carports, garages and steel kit homes to commercial hangars, factories and sheds.
THE Shed Company prides itself on being industry innovators and the company says it is “dedicated to developing new ways of enhancing the customer experience both in-store and digitally, with AR allowing for greater flexibility and choice in design and a more engaging customer service experience”.
The new technology, developed by their team of programmers in-house, is the first of its kind and is set to transform the customer experience industry-wide.
Using the app, customers can see their chosen shed in 3D and walk around it to experience every angle and change the colours of the different elements of the building. These colours are then saved for time of purchase.
THE Shed Company Business Manager, Brett Sinclair said that THE Shed Company AR App was developed after the business noticed an experiential gap in the customer purchase process.
“Augmented Reality and Virtual Reality technologies are on the rise and will soon take over the customer shopping experience as we know it,” said Sinclair.
“In this digital age, our customers have often researched our products online prior to visiting one of our 27 stores, which means it’s crucial our bricks and mortar offering innovates, engages and improves our offering overall.
“We understand that buying a shed or structure can be a big investment, so our customers want the ability to ‘see’ their product prior to purchase and tailor elements to suit their needs. Doing this through AR reduces the perceived risk and makes this process much more personal to each individual,” he said.
The app is initially available on iOS and Android to THE Shed Company franchisees, with potential for direct-to-consumer in the future. Customers will be able to experience their shed or structure in 3D using THE Shed Company’s new AR App, by visiting one of 27 stores across Australia. To see how THE Shed Company AR App works, click here.