Over the past four decades, the world’s number one travel guidebook brand, Lonely Planet, has provided inspiring and trustworthy information for every kind of traveller, printing over 145 million guidebooks.

Recently the travel media company has made strides in the digital space, including the acquisition of TRILL Travel. Now, the leading travel media brand is rolling out its reinvigorated online platforms supported by customised technology developed in partnership with Acquia, a company that provides brands with innovative technology for unique consumer experiences.

Acquia’s software has been designed to equip Lonely Planet with the most seamless and user friendly travel website seen by the industry to date. Lonely Planet’s choice in partnering with Acquia was a natural fit considering its open source platform supportive of digital freedom and flexibility, which provides Lonely Planet with the tools necessary to efficiently build, operate and optimize its users' digital experience. 

With content and customer at the core of Lonely Planet’s focus, this new technology encourages engagement, conversion and loyalty. Building visitor profiles with data, delivering personalised website content and leveraging custom, hyper-targeted experiences are a few of the benefits of working with Acquia’s technology. “We are highly focused on offering not only the best content for our travellers, but the best place for that content to be accessed and experienced. We recognise that travel needs change from person to person, moment to moment. This approach will allow us to go where no other travel brand can go,” says Lonely Planet’s CEO & President, Luis Cabrera. 

With the integration of Acquia’s web personalisation tool, Acquia Lift, Lonely Planet has the ability to independently operate its fully customisable user experience, leveraging up-to-the-minute data which communicates its users preferred content and experiences, promptly timed and placed. 

“Lonely Planet recognises the value of putting the right technology in place to provide the best digital experience for their customers,” said Lynne Capozzi, CMO of Acquia. “Our work together supports Lonely Planet’s accelerated tech advancements by providing its users with cohesive and personalised experiences across today’s channels and devices, as well as future ones growing in popularity.”  

“By deciding to work with Acquia, Lonely Planet has the freedom to continue advancing its technology, features and experiences, making one of the most transformative impacts on the digital travel industry from a user perspective,” says Cabrera.

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