Partnering with national telecommunications carrier Vertel, Reflections Holiday Parks has committed almost $1 million to create a new Wi-Fi infrastructure across four of its holiday parks along the NSW North Coast.

Due to the physical location and older infrastructure at the four coastal parks, Reflections contacted Vertel to provide faster, more reliable connectivity.

Vertel Commercial Director Tony Hudson said Vertel worked with its analytics partner, Purple Wi-Fi, to present a comprehensive solution that meets Reflections’ requirements now - and into the future.

“We are pleased to have provided an infrastructure solution which aligns with Reflection’s strategic vision, delivers value, and, most importantly, enhances customers’ experiences,” he said.

“Reflections can now offer a broader range of enhanced services at the parks with the new Wi-Fi infrastructure in place, such as corporate training events with reliable connectivity.”

“Emergency management as well as guest comfort are critical with the Wi-FI infrastructure providing communication capabilities to isolated locations, like the Reflections’ park at Seal Rocks. Being able to guarantee this experience will help Reflections attract new and repeat customers to its parks.”

Reflections Holiday Parks CEO Steve Edmonds said the new Wi-Fi infrastructure was successfully up and running at Forster Beach, Seal Rocks, Scotts Head and Hawks Nest.

“The upgraded infrastructure at these popular parks has overcome connectivity issues and provides guests with an improved digital experience and better mobile phone reception,” Mr Edmonds said.

“Proper connectivity is important for our guests who expect to be able to keep in touch with family and friends, stream video from sites like Netflix, and more. 

“The Group has invested a $316,837 government loan, with a total investment of $1 million over the next five years.”

Mr Hudson said Vertel provided both fibre and fixed wireless connectivity services to the parks.

“Fixed wireless especially is ideal for hard-to-reach places – in effect we can go where others often can’t, cost- effectively,” Mr Hudson said. 

“Our innovative network software allows Reflections to offer high performing connectivity across all of its parks, and manage that connectivity centrally, greatly simplifying network management and future-proofing the infrastructure.”

Providing Wi-Fi provides actionable business data

Vertel worked with Purple Wi-Fi to enrich Reflections’ connectivity service with analytics. Purple is a software solution that ‘sits’ on top of an existing guest Wi-Fi network.

A customisable splash page greets park Wi-Fi users, which can be utilised as a marketing vehicle for Reflections or its partner organisations. This helps the business capture visitor information, set rules around the customer journey, and report back on metrics such as the number of users. This will let Reflections ensure it continues to offer focussed, market leading services based on detailed customer profiles. The services also assist Reflections in making more informed operational decisions, such as about staffing levels, by knowing how many guests are typically onsite, and when.

Purple Wi-Fi Country Manager – Australia and New Zealand Oosman Abdul Kader said Purple Wi-Fi enabled Reflections to capture data on its customers through the Wi-Fi network designed and delivered by Vertel.

“Bookings are often made through third-party sites, so Reflections had no real way of capturing data on its customers through the Wi-Fi network,” Mr Kader said.   

“With Purple Wi-Fi, guests complete a simple form when they access the Wi-Fi, which records their information.

“Since September 2017, Reflections has had 10,500 people log on to the Wi-Fi. With this individual data, Reflections can now build a more complete picture of its customers, develop tailored campaigns and promotions with compelling offers, communicate with them through the channels they prefer during and after their stay and track the success of these campaigns.”

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