Sydney startup Dovetail has received funding from the NSW Government to further develop its customer feedback management software. The startup has already attracted large companies such as Nike, Deloitte and Pinterest to their cloud platform.

NSW Deputy Premier and Minister for Small Business John Barilaro said Dovetail received a $25,000 Minimum Viable Product grant from NSW Government backed Jobs for NSW to help them build software to analyse and share user research and customer feedback in the cloud.

“It’s great to see talented Sydneysiders Benjamin Humphrey and Bradley Ayers taking a leap of faith to launch their own great idea that has the potential to create new business growth and jobs for NSW,” Mr Barilaro said.

Dovetail CEO & cofounder Benjamin Humphrey said although it was a big step to leave Atlassian, an Australian based software development company, he is confident in Dovetail’s product.

“At Atlassian we were working on some really cool platform pieces so it was a big decision to leave that and start our own thing” Mr Humphrey said.

Mr Humphrey, who has previously worked in Silicon Valley as the lead designer of Delicious, said the Jobs for NSW grant will help Dovetail develop new features for customers to analyse the emotional sentiment of large sets of data from a range of apps and social media.

“It’s been an interesting journey so far trying to bootstrap a startup, and the Jobs for NSW grant has really helped us develop our product,” Mr Humphrey said.

“We have over 500 companies signed up for Dovetail, and we’ve been working closely with researchers and product managers at Pinterest, Deloitte, MacMillan Learning, Freshworks, and Tyro to shape our MVP.

“We’re excited about the future of our company. We believe that deeply understanding your customers is the secret ingredient to making great products, and that’s exactly what we’re intending to do with Dovetail,” he said.