Glue Store anti-theft trial cuts shrink by 72%
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Glue Store anti-theft trial cuts shrink by 72%
In an Australian first, the six-month trial of Concept Tag, a Swiss-designed stock protection system, repaid the initial investment within 96 days.
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Concept Tag -
Concept Tag
Each year, in-store theft costs retailers billions in stock loss. To combat this, Mark Boyd, JD Sports Fashion Australia’s head of profit protection and his award-winning team decided to trial a new Swiss-designed and developed system called Concept Tag.
The six-month trial, conducted in two of Glue Store’s most challenging stores, surpassed all expectations, reducing store theft by an astonishing 72%. Additionally, the initial investment in Concept Tag was repaid within 96 days.
The trial included 28,000 Concept Tags (compatible with Glue Store’s existing systems), customised tag guidelines, multiple staff training sessions, and monthly tag audits with detailed progress reports.
"I haven't seen a security tag work this well for over a decade,” said Boyd. “Concept Tag has significantly reduced profit erosion in our business by displacing criminal activity to easier targets.”
JD Sports Fashion Holdings Australia Pty Ltd operates in Australia under the JD Sports, Glue and Super Glue retail brands, offering aspirational brands such as Nike, Adidas, Ivy Park, Fila, Levis, Puma, Stussy, Lacoste, Tommy Hilfiger and other cutting-edge streetwear and youth fashion.
Shoplifters today use a hook or magnet device, legally available online from hundreds of sellers. These tiny items can be concealed in hand, and are used to open old-style tags in seconds, without a sound or disturbance to notify staff that its happening.
Concept Tag Sales Director, Peter Hogan said “Concept Tag is the world's most secure stock protection tag. Its revolutionary locking mechanism can’t be opened with magnets or hooks, and can withstand 50kg of force pressure, five times more than standard old-style tags.”
“This trial with Glue Stores demonstrates Concept Tag delivers significant results, preventing shrink and increasing bottom line profits. It’s a game-changer for retailers who adopt the technology, driving shoplifters to easier targets.”
Mark Boyd was the first to bring Concept Tag into Australia, and his results at JD Sports Fashion Australia are the best in the industry. Mark was recently awarded the prestigious Loss Prevention Director of the Year 2018 award in the Retail Risk Australian Fraud Awards, and his team also won Loss Prevention Team of the Year.
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