Small businesses will get a boost throughout spring, with a new Buy Local this Weekend campaign to call on Victorians to shop in their local communities.

Minister for Small Business Jaala Pulford launched the campaign, encouraging Victorians to enjoy produce and products from their favourite local businesses this long weekend.

“Throughout spring, we’re encouraging Victorians to buy local. Treat yourself or your loved ones by enjoying incredible local products and celebrate Victorian small businesses,” she said.

“Whether you’re making an early start on the Christmas shopping, sending a bunch of flowers to a dear friend or buying a gift voucher, supporting local businesses makes a big difference in our community.”

The Business Victoria campaign will run across digital media and features Victorian small business owners of different backgrounds, with messaging in English, Arabic, Chinese and Vietnamese.

Across the state, thousands of small businesses are operating with COVIDSafe measures in place including takeaway, click-and-collect and home delivery options.

Victorians can show their support by sharing their experience of buying local with friends and family on social media, tagging the business they are supporting and using the #BuyLocalVic hashtag.

High-quality Victorian products can also be purchased by visiting Click for Vic. Since August 2020, Click for Vic has offered proudly made quality Victorian products and produce through a convenient online portal.

The Victorian Government has provided more than $10 billion in direct economic support to business since the start of the pandemic, including $4.2 billion in cash grants to 145,000 businesses since the May/June 2021 lockdown.

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