The Commercial Property Sector is running hot, with investor appetite outnumbering available assets across Australia. This demand for investment-grade commercial stock has now been met by a new platform through speed and convenience.

Ready Media Group identified this surging demand in the market, and 18 months ago launched its online property platform CommercialReady, which caters specifically to commercial investors; this week they took it to the next level.

Having previously established the successful DevelopmentReady.com.au platform which caters to property developers, the team at Ready Media Group identified the need to also provide commercial property investors with an elevated online search and due diligence experience. Ready Media Group launched its first iteration of CommercialReady 18-months ago. They have recently undertaken a momentous overhaul of the platform with an all-new look and added features designed specifically for investors. Ready Media Group anticipates it will be well received given how underserviced this market sector has been to-date.

The brand-new portal is intentionally geared toward showcasing tenanted commercial investment properties that are for sale, satisfying the needs and requirements of investors, as well as vendors and marketing agents who look to target this particular buyer cohort. Nick Materia, Ready Media Group’s founder, says “after fielding and taking onboard a lot of market feedback over the past year and a half, we’ve been able to greatly enhance the user experience and centralise many of their needs into one ecosystem”.

The platform features enriched display listings combined with built in property technology that specifically caters to the commercial investment sector. Whether it be searching by asset type or income, on-page due diligence tools, free property reports, access to data-room technology, tracking commercial auction activity, using an on-page yield calculator, accessing BNPL vendor paid advertising (a first for the commercial sector), CommercialReady has clearly developed a platform that is thinking ahead and ensuring maximum user convenience.

For commercial agents, CommercialReady offer integrated marketing packages that combine the strengths of its in-house creative division, with their proprietary investor database and lead generating services to engage an active and targeted audience. 

“The latest iteration of CommercialReady has been met with early rapture from the industry, earning positive feedback through a beta program we held with trusted agency clients” said Jake Ragkousis, National Sales Director at CommercialReady. He finished by saying “As the team prepare for the year ahead, our focus remains on delivering continual improvements to the platform to ensure investors, vendors, and clients are all extracting the most value from our offering”.

Visit the CommercialReady.com.au platform here.