RFG dominates the top three in Roy Morgan’s survey of Australia’s best coffee/doughnut stores
Results are in for the annual Roy Morgan coffee and doughnut customer satisfaction survey, with Retail Food Group franchises dominating the top three. Donut King – Australia’s largest specialty donut retailer – and Gloria Jean’s Coffees – the nation’s leading specialty coffee house - took out second and third place respectively. Australia’s best coffee/doughnut store was Muffin Break, which is owned by Foodco, Australasia's largest family owned food-service business.
Retail Food Group’s Head of Coffee & Beverage, Fiona Maggs, said this is a testament to the Group’s focus on coffee excellence.
“There is a great focus on creating the best customer experience and highlighting our specialty coffee across our suite of brands, and this achievement places us as the best of the best in their category,” she said.
“Our integrated approach to sourcing, roasting and distributing high-quality coffee has been paramount to our brands’ success, and ultimately, positioning Donut King and Gloria Jean’s Coffees as coffee specialists.”
The rankings were taken from Roy Morgan’s survey of close to 15,000 Australians aged 14-years and older, who were surveyed between October 2016 and September 2017.
“Our Donut King franchise partners served more than 20 million loyal customers last year alone, and Gloria Jean’s Coffees 32 million, which emphasises our brands’ pole position and how highly they are regarded in the eyes of Australian consumers,” Fiona said.
RFG is Australia’s largest multi-brand retail food franchisor with a network of more than 2,500 outlets across 12 Brand Systems and 81 territories. As well, RFG is an emerging leader in the foodservice, dairy processing and wholesale bakery sectors.