A novice podcaster has secured six guests from companies worth a combined $2.5 billion, without even a web page or a single piece of audio recorded.

“All I had was the concept and a powerpoint slide deck,” Darren Moffatt, host of the Nerds of Business podcast and co-founder of digital marketing agency Webbuzz said. 

“I knew that to make this work I’d need some big-name guests, but I didn’t know any of them personally. I had to pitch them all cold.

“Nearly everyone said yes, so the response has been pretty incredible.”

Mr Moffatt said a secret to his success was the unique structure of the Nerds of Business podcast. The premise of the show is to solve the challenges of growing a business, one problem at a time. 

“Each episode focuses on a particular challenge within the series’ theme – branding,” he said. 

“It’s all planned and pre-recorded in advance like a documentary.

“I’m splicing in four or five different ‘nerd’ guests, in each episode. They all have their own expertise and perspectives which creates a narrative that attempts to get answers for our listeners.

“It requires lots of production and editing, but makes for a more compelling listening experience.” 

According to Mr Moffatt, the name itself was also the key to getting high-profile guests on board. 

“A lot of the top entrepreneurs and tech founders are nerds at heart, so I think the name really helped get their attention. It’s a bit cheeky and fun.”

Indeed, the roll call of guests for Nerds of Business is impressive with Global Head of Growth at tech unicorn Airwallex, Neil Luo, Fred Schebesta from Finder.com.au, Dr Rob Newman the CEO of ASX 200 company Nearmap, Pic’s Peanut Butter Founder Pic Picot, Vino Mofo Founder, Andre Eikmeier and Victoria Coster a CEO of small business, Credit Fix Solutions.

“Leaders in business have all these amazing stories and insights, and they’re so generous with their knowledge. You just need to ask the right questions.  

“In telling their stories, often for the first time, I’m trying to create a unique resource for small business owners and new entrepreneurs.”

“The series also includes branding experts Rachel Bevans, founder of The Healthy Brand Company and Jon Michail the CEO of the Image Group International.”

The Nerds of Business – Podcast is out now on iTunes and Spotify. 

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