A well defined corporate purpose is the engine room of success, and yet many of our top-50 companies can't explain why they exist. Profit with purpose expert Phil Preston looks who comes out on top (including a perfect score) and who is at the bottom of the list.
Does purpose in business matter in the time of COVID-19? Collaboration expert and author of 'Connecting Profit with Purpose', Phil Preston, shares his thoughts, along with those of leading commentators.
