Anthony Di Francesco

Anthony Di Francesco, director of client service at CROSSMARK Australia, is responsible for managing large scale national merchandising campaigns for leading Australian brands.

With strong leadership skills and a proven track record in people management and deployment, Anthony interacts with and influences key decision makers at a senior level to meet and exceed client expectations and results.

Creative, flexible, entrepreneurial and a natural communicator, Anthony uses his excellent project management skills to oversee multiple campaigns simultaneously for clients. He is regularly involved in
developing and reviewing internal systems to help improve business processes, using data analytics as a core element in delivering customer focused outcomes.

Anthony began his career in the telecommunications industry, working with brands such as Optus and Vodafone, before joining CROSSMARK 10 years ago to help launch Huawei into the Australian market.

Anthony is passionate about the changing retail environment and is a strong believer in the transformational role that data and business intelligence play, allowing businesses to make smarter and more strategic decisions to improve their performance.